The Hockey Barn Privacy Policy

Effective Date: July 15, 2026

The Hockey Barn Inc. (“The Hockey Barn,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, create an account, register for programs, purchase memberships or services, schedule a tour, or otherwise interact with us online.

By using our website or online services, you acknowledge the practices described in this Privacy Policy. By creating an account, registering for services, purchasing memberships or products, or submitting information through our website or the Mindbody platform, you also acknowledge that you have reviewed this Privacy Policy together with our Website Terms & Conditions.

1. Information We Collect

Information You Provide

We may collect information that you voluntarily provide, including:

  • Name
  • Email address
  • Telephone number
  • Mailing address
  • Account and membership information
  • Parent, guardian, or family information
  • Tour requests and membership inquiries
  • Program, event, league, camp, clinic, and training registrations
  • Communications, feedback, and customer service requests
  • Payment and transaction information (processed through third-party payment providers)
  • Any additional information you choose to provide

Information Collected Automatically

When you use our website, we may automatically collect certain information, including:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Pages visited
  • Referring websites
  • Website interactions
  • Approximate geographic location based on your IP address
  • Information collected through cookies, analytics tools, pixels, web beacons, and similar technologies

Information from Third Parties

We may receive information from trusted third-party providers that support our business operations, including payment processors, membership management platforms, website hosting providers, marketing providers, analytics providers, and social media platforms.

2. How We Use Your Information

We use your information to:

  • Respond to inquiries and tour requests
  • Create and manage customer and member accounts
  • Process memberships, registrations, purchases, and payments
  • Manage participation in programs, events, leagues, camps, clinics, and training opportunities
  • Communicate with customers, members, and families
  • Provide scheduling, account, and membership updates
  • Send marketing and promotional communications where permitted by law
  • Improve our website, programs, services, and customer experience
  • Analyze website usage and marketing performance
  • Maintain the security and operation of our website and business
  • Detect and prevent fraud, misuse, or technical issues
  • Comply with legal and regulatory obligations

3. Mindbody and Other Service Providers

The Hockey Barn uses trusted third-party service providers to support our website and business operations.

The Hockey Barn currently uses Mindbody as a third-party service provider for customer relationship management, membership management, scheduling, registrations, payment processing, account management, and communications. Certain personal information provided through our website or registration process may be processed by Mindbody on behalf of The Hockey Barn to facilitate memberships, registrations, scheduling, payments, and account management.

Your use of Mindbody-powered services is also subject to Mindbody’s applicable legal terms.

Additional information regarding Mindbody’s collection, processing, and protection of personal information is available in the following documents:

The Hockey Barn may also use trusted third-party providers for website hosting, payment processing, email communications, SMS messaging, analytics, advertising, social media, cloud storage, and other operational functions.

These providers access or process personal information only as necessary to perform services on our behalf and are expected to maintain appropriate safeguards to protect the information entrusted to them.

4. Payments

Payments are processed through Mindbody or other trusted third-party payment providers.

The Hockey Barn does not directly store complete payment card information on our systems.

Payment information is subject to the security practices and privacy policies of the applicable payment processor. Additional information regarding Mindbody’s privacy practices is available in Section 3 of this Privacy Policy.

5. Cookies, Analytics, and Tracking Technologies

Our website may use cookies, pixels, analytics tools, web beacons, and similar technologies to:

  • Operate and improve the website
  • Remember user preferences
  • Measure website performance
  • Analyze website traffic
  • Improve customer experience
  • Measure marketing effectiveness
  • Support advertising and marketing initiatives

We currently use, or may use, technologies and providers including:

  • Google Analytics
  • Meta Pixel
  • Mindbody analytics and reporting tools
  • Similar website analytics, advertising, and performance technologies

You may adjust cookie preferences through your browser settings. Certain website features may not function properly if cookies are disabled.

6. Email and Text Communications

If you provide your email address or mobile telephone number, we may communicate with you regarding:

  • Tour confirmations
  • Membership information
  • Registrations
  • Scheduling updates
  • Account notifications
  • Program and event information
  • Customer service

Where required by applicable law, including the Telephone Consumer Protection Act (TCPA), The Hockey Barn will obtain the appropriate consent before sending marketing text messages.

Marketing emails will include an unsubscribe option.

Marketing text messages will include instructions for opting out, such as replying STOP.

Consent to receive marketing communications is not a condition of purchasing any membership, program, product, or service.

Message and data rates may apply.

7. How We Share Your Information

We do not sell personal information for monetary consideration.

We may share information:

  • With trusted service providers who process information on our behalf
  • With Mindbody and other membership management providers
  • With payment processors
  • With website hosting providers
  • With analytics and marketing providers
  • When necessary to complete a transaction or service you request
  • To comply with legal obligations
  • To protect the rights, safety, and security of The Hockey Barn, our members, customers, or others
  • In connection with a merger, acquisition, financing, or sale of business assets
  • With your consent or at your direction

8. Children’s Privacy

The Hockey Barn provides services for youth participants, and our website is intended primarily for adults, including parents and legal guardians.

Children under the age of 13 should not create accounts or submit personal information directly through the website.

Parents or legal guardians must create accounts, purchase memberships or services, register participants, and provide any personal information relating to children under the age of 13.

Where required by applicable law, including the Children’s Online Privacy Protection Act (COPPA), The Hockey Barn obtains appropriate parental consent before collecting personal information from children under 13 through online registrations or other services.

If we learn that personal information has been collected from a child without the appropriate parental authorization, we will take reasonable steps to delete that information.

9. Data Retention

We retain personal information only for as long as reasonably necessary to provide services, operate our business, maintain appropriate business records, comply with legal obligations, resolve disputes, and enforce our agreements.

10. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information.

Access to personal information is limited to authorized personnel and trusted service providers who require access to perform their responsibilities.

While we take reasonable steps to protect information, no method of electronic transmission or storage can be guaranteed to be completely secure.

11. Notice of Data Security Incidents

If The Hockey Barn becomes aware of a security incident involving personal information, we will investigate the matter promptly and provide notifications to affected individuals as required by applicable law, including the Georgia Personal Identity Protection Act (O.C.G.A. § 10-1-912), where applicable.

12. Your Privacy Choices

Depending on applicable law, you may have rights to request access to, correction of, or deletion of certain personal information.

You may also opt out of marketing communications as described in this Privacy Policy.

To submit a privacy request, please contact us using the information below.

For your protection, we may verify your identity before fulfilling certain requests.

13. Do Not Track Signals

Some web browsers include a “Do Not Track” feature that signals websites not to track your online activity.

Because there is currently no universally accepted standard for responding to these signals, The Hockey Barn does not currently respond to Do Not Track browser requests.

14. Third-Party Links

Our website may contain links to third-party websites and services.

The Hockey Barn is not responsible for the privacy practices, security, or content of third-party providers.

We encourage you to review their privacy policies before providing information through those websites or services.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our website, technologies, services, business practices, or legal requirements.

Changes will be posted on this page with an updated Effective Date.

Continued use of our website after changes become effective constitutes acceptance of the revised Privacy Policy.

16. Governing Law

This Privacy Policy is governed by the laws of the State of Georgia, without regard to conflict-of-law principles.

17. Contact Us

If you have questions regarding this Privacy Policy or your personal information, please contact:

The Hockey Barn Inc.
13000 Deerfield PKWY Suite 250. Milton, GA 30004
Email: info@thehockeybarnatl.com
Phone: 770.676.0980